De Beers Diamond Company

baseball rhombs are forever, or so we thought. What once was hotshot of the roughly successful monopolies in the entire world autocratic 90% of the worlds rough- rhombuss production and distribution, De Beers Diamond Comp each is now fight to stag a profit (Bowers). How is it that a lodge ignore prove to such power so quickly without creation stop? More importantly why is the same company who controlled 90% of rhombus production and distribution a carbon agone now struggling to make ends meet? The conclude lies in our history books. Globalization plays a key manipulation in the production, distribution and marketing of diamonds needed to create their subjective cheer. Because the value of diamonds are invented, their value as a commodity acts as a double edged sword non that to the people that mine them but also to the companies that market and bottom them. To understand the predicament De Beers is in today we must offset look at the early history of the dia mond industry. In 1866 an African farmers son found the first authenticated diamond near Orange River, southwestward Africa. Three years by and by when an 83.5 carat diamond called The Star of South Africa was sight in close proximity to the same location, a diamond haste was triggered. Up until this point most diamonds came from Brazil or India and were passing rare. Only the richest of the rich were actually able to unf gaga diamonds. The diamond rush in South Africa would soon change this. In 1870 Cecil Rhodes, then precisely 18 years old came to South Africa and began buying up diamond mines. Barney Barnato, also just a young man, came to South Africa to make a pee-pee for himself and invested his property in the diamond industry. To compete with each some other Rhodes and Barnato deluge the market with diamonds to try and oust the other. As any erect businessman will tell you, when supply goes up, look at goes down. Diamond prices were falling so sharply that the on ly course the both could stay in business ! was to combine ventures. and so was the beginning...If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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