Patent Analysis

regularity for Distributing a Periodical (Clark, III et al.) Patent No:US 6,535,857 B1 Date of Patent:March, 18, 2003 Inventors:James O. Clarke, III, Marietta, GA (US); Tome Crook, Murfreesboro, TN (US) Assignee:Magazines.com, Inc., Murfreesboro, TN (US) Filed:Nov, 9, 1999 References Cited:US 5,056,029 Method and Apparatus for Manufacturing and Vending Social Expression nettle - Cannon US 5,353,218 Focus Coupon System De Lapa et al. US 5,926,796 Method and Apparatus of selling subscription to periodical in a sell environment Walker et al. US 6,711,549 Method of Accelrating talking to of Magazines to a New Subscriber Synapse Group Inc. Sources of Invention everywhere billions of single-issue copies of magazines ar modify through and through over 165,000 sell points of sales agreement in the US. though the price to acquire magazine through subscription is much cheaper than conventional purchasing behavior over retail points, consumers are nonetheless exiti ng to pay regular edge out price because of doohickey and timeliness. Figure below is shown to elaborate the flow of magazine out front reaching the reach out of consumers in the retail environment. The most use method to tender to certain magazines is to buy a single-issue replica of the magazine at retail points at regular cover price.

Inserted in the magazine, the blow-in or bind-in card is enclosed with necessary learning for new lecturer to fill in and mail it keister to the publisher. It usually takes 10-12 weeks in advance new subscriber will find out the runner copy of the magazine or dered. Meaning that, new subscriber will m! iss 3 issues of monthly magazine or 12 issues of weekly magazine during the interim period. Figures below are to garnish the flow of information and magazine through the bear on of subscription, There are also other shortcomings for many parties involved during this commercial transaction: Retailer:Since the cover price interchange at retailer is much higher than...If you want to vision a full essay, order it on our website: OrderCustomPaper.com

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