1800Flowers Marketing

marketing Plan Summary I.Executive Summary II.Situational psychoanalysis a.Industry Analysis i.Competitors ii.Market demographics iii.Consumer base iv.Financials b.Strengths i.strategic alliances ii.Strong financials iii.Blue chip clientele c.Weaknesses i.Dependence on BloomNet ii. diminution in Average Order cling to iii.Low employee efficiency III.Challenges / Opportunities a.Economic i.Increased fluid in progress ii.Increased employment iii.Increased GDP iv.Increased fuel prices b.Political / Legal i. cyberspace retail regulation ii.The middle east wars Social / heathenish iii.Growing net income gross revenue iv.Seasonality c.Competitive / Technological i.Leverage recent acquisitions ii.Execution of diversification and differentiation iii. super competitive market iv.Low barriers to entry IV.Marketing Goals / Objectives a.Mission: Our pall is to help our clients express themselves and connect with the important people in the ir lives. b.Sales and market share forecasts c.Goals i.Leadership in the consumer patterned category ii.Growing mail in the Gourmet Food and cave in basketball hoop business iii.Change 1-8-00Flowers.com brand recognition (add 1-800-Baskets.com)Executive summary (cont.)) V.Marketing Strategies a.Product i.

Diverse harvest-festival mix ii.Highly recognizable brand label (subsidiaries and partners) b.Place / Distribution i.Multi-channel customer access (Call, click or come in) ii.BloomNet scattering channels c.Pricing i.Floral pricing strategy ii.Value added differentiation iii.Premium brand bear on prod uct mix d.Promotion i.Internet sales and s! pecials ii.Preferred accounts iii.Rewards programs iv.Email reminders v.Cross-promotional sweepstakes VI.Marketing Tactics a.Product i.Increase differentiated case law floral arrangements ii.Continue expansion into new product lines iii. monitoring twisting and fund BloomNet to ensure freshness b.Place / Distribution i....If you want to quiver a full essay, order it on our website: OrderCustomPaper.com

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